Top 5 reasons to write a press release

By on May 15th, 2008 In Writing

I don’t know about you, but I seem to get a lot of free magazines in the mail. This week I received a copy of the May issue of Website Magazine, which I ordinarily flip through and then toss. But this time I saw a headline that grabbed my attention: Effective Press Releases and Distribution Channels. What does a Web site magazine know about PR?

megaphone manA lot it appears. The article penned by someone named Milind Mody of SEO firm eBrandz has some great insight for PR practitioners to share with clients about why press releases still matter — namely for SEO. You can read the entire article if you like, but here are Mody’s top five reasons to write a press release:

  1. Organic traffic
  2. Link building
  3. Reputation management
  4. Bloggers and Web 2.0 audience
  5. Traffic from traditional media

All solid reasons to share with your clients when they ask “why the hell are we doing a press release?”

Comments

Dan Wool Says:
May 15th, 2008 at 9:11 am

If this is true, then Linda VandeVrede needs to write a new book: Press Releases Are Not a Web Strategy ;)

The reason to write a news release because you have news. That news should support a specific business goal. If so, these are some of the benefits.

Milind Mody Says:
May 15th, 2008 at 1:08 pm

Thanks Len for your generous post.

I drop in occasionally to Valley PR Blog and am happy to see that you read Website Magazine.

Kathy Sacks Says:
May 19th, 2008 at 10:58 pm

Most definitely Len.
I find myself telling clients too often that there are two kinds of releases, ones that you want buyers to find online by using keywords, and then others that are newsworthy and are meaningful news to the market, press. Any PR strategy worth its salt shoudl have both kinds with appropriate accompanying distribution.

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