Comments on: To AP or not to AP http://www.valleyprblog.com/writing/to-ap-or-not-to-ap/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Thu, 11 Mar 2010 21:04:20 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Quotes for the week ending 2 August, 2008 « http://www.valleyprblog.com/writing/to-ap-or-not-to-ap/comment-page-1/#comment-5854 Quotes for the week ending 2 August, 2008 « Sat, 02 Aug 2008 14:59:08 +0000 http://www.valleyprblog.com/?p=1246#comment-5854 [...] Charlotte Risch, at ValleyPRBlog, on whether journalists care or tear their hair out over AP style. Possibly related posts: (automatically generated)IABC Phoenix Social Media Seminar   [...] [...] Charlotte Risch, at ValleyPRBlog, on whether journalists care or tear their hair out over AP style. Possibly related posts: (automatically generated)IABC Phoenix Social Media Seminar   [...]

]]> By: richard@greatimageltd.com http://www.valleyprblog.com/writing/to-ap-or-not-to-ap/comment-page-1/#comment-5704 richard@greatimageltd.com Mon, 28 Jul 2008 22:40:54 +0000 http://www.valleyprblog.com/?p=1246#comment-5704 The intent is to meet the needs of your audience (the sales term is mirroring). My personal opinion is the best PR practitioners come from journalism. So if you're pitching a journalist, you dress in their clothes. As you would not go into a meeting with suits dressed in shorts and sandals, all your communications should be AP style - including Web sites (AP way of spelling). For less than $30 per year you can get an AP online account. Why risk your credibility for less than a tank of gas? The intent is to meet the needs of your audience (the sales term is mirroring). My personal opinion is the best PR practitioners come from journalism.

So if you’re pitching a journalist, you dress in their clothes. As you would not go into a meeting with suits dressed in shorts and sandals, all your communications should be AP style – including Web sites (AP way of spelling).

For less than $30 per year you can get an AP online account. Why risk your credibility for less than a tank of gas?

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