Valley PR Blog

Re dun’ dant – adj. – see redundant

By Dan Wool on January 23rd, 2007 In Writing

Banned Words List #003: “Also too,” “And also,” “In addition to…also”

Part of economizing words in PR writing is not to be redundant. Or redundant.

Sometimes writers double up on conjunctions and don’t even know it. Three examples are: “Also too,” “And also,” and “In addition to…also, ” which are the equivalent of saying “and and.” Obviously, that’s expected if you’re a hyperactive child but not good PR writing.

“Also too” is the phrase I hear the most – usually in everyday speech. Listen for it and you’ll hear it a lot – even on TV newscasts. I think it’s a Midwestern colloquialism. The phrase sometimes creeps into PR writing, but I cannot remember seeing a recent example.

“In addition to…also” is the one I see written the most: “In addition to her duties as a blogger, she also trains horses.” The also must go, it’s redundant to “in addition.” “And also” is the same thing.

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