Valley PR Blog

Weekend Reading 01-11-08

By Dan Wool on January 11th, 2008 In Weekend Reading

Every Friday, Valley PR Blog highlights the interesting posts and even more interesting bloggers from the week in PR, marketing, social media and current events. This week:

Former FEMA external affairs head John Pat Philbin sets the record straight about “fake” press conference – an exclusive(!) interview with Communication Overtones’ Kami Huyse. (Our original FEMA bloviating here).  

PRSA needs lessons in press release 101 - PRSA’s jargon and corp-speak filled press release irks Tough Sledding’s Bill Sledzik – as it should all of us.

Sam Singer, zoo’s crisis controller, keeps his cool when heat is on — The San Francisco Chronicle profiles the spin doctor keeping a lid on SF Zoo’s tiger mauling crisis.  IABC Café’s Julie Freeman responded with Public relations = Spreading Rumors??.

Rules for negative and sensational news — Master Your Message’s Kathy Kerchner on how Wells Fargo hit an “extra innings” foul ball instead of a home run.

30 minutes with CNN Headline News – Todd Andrlik breaks down a half hour of news — this is what PR people are up against?

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