Valley PR Blog

Valley PR Blog’s Weekend Reading for 04-04-08

By Dan Wool on April 4th, 2008 In Weekend Reading

It’s Valley PR Blog’s periodic link list to interesting posts around the PR, marketing and social media blogosphere — a little long this week because it’s been awhile….

Social media, intranets and tools – Shel Holtz responds to the increasing ”just a tool” corporate view of social media.

PR is a two-way activity — More good stuff from Shel. Another reason to attend his seminar here Tuesday.

Pitching fits — A great read with a great lead: “If the news release is dying, it’s because public relations is killing it.” Copywrite, Ink. via the Bad Pitch Blog.

Here are three useful posts about using Facebook for marketing/PR:

Ten things you didn’t know about Facebook – Social media guru Jesse Stay on Guy Kawasaki’s blog this week.

Using Facebook to do PR – Catching Flack’s Jon Greer covers the basics.

PR & “Edgework” via Facebook – PR Squared’s Todd Defren also had a terrific primer on the subject a couple weeks ago.

And, here’s one interesting post we received via Facebook (thanks to Adam Nollmeyer):

Jet Blue engages in real conversations on Twitter — Joel Postman of Socialized (btw, check out cool new design!) .

Says Adam: “Here’s an article on how JetBlue is using Twitter in a better way….So many times people and companies can push a bit too hard, because they see it as a means to an end, not a process.”If you come across a post for Weekend Reading, email us the link and we’ll share it here.

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