Comments on: How to avoid ending up in PR’s Jurassic Park

By: Your DIY Guide to Public Relations and Publicity

Your DIY Guide to Public Relations and Publicity — Sun, 20 Sep 2009 18:35:41 +0000

[...] Linda Vendevrede – How to avoid ending up in PR’s Jurassic Park [...]

By: Putting the Public Back in Public Relations is Now Back in Stock | Brian Solis: Social Media Expert - PR 2.0

Sun, 20 Sep 2009 18:29:46 +0000

[...] active in social media and marketing online, you cannot afford to pass over this book.”Linda Vendevrede – How to avoid ending up in PR’s Jurassic Park“If your client hasn’t listened to [...]

By: Recommended: A Book for Here and Now | Flack Me

Recommended: A Book for Here and Now | Flack Me — Fri, 17 Jul 2009 03:43:11 +0000

[...] Here’s a bill of particulars, that is, insights, on old and new PR from the book, Putting the Public Back in Public Relations, How Social Media is Reinventing the Aging Business of PR, by Brian Solis and Deirdre Breakenridge. Thanks to Linda Vandevrede for posting this timely material in the Valley PR Blog. [...]

By: Malcolm Atherton

Malcolm Atherton — Mon, 06 Jul 2009 19:00:00 +0000

Good post, Linda… and it IS a good book. I’m about 1/2 way through it right now.

(Here’s a sorta shameless plug but it’s relevant to the conversation…)
I do a lot of work for Business Wire internally on press release optimization, online visibility, etc. If anyone has questions on what suggestions/thoughts we have on release layout, headline crafting, formatting, what parts of a release are weighted heavily by engines, etc. please let me know. I won’t throw lots of Business Wire stuff at ya – we’ll stick with the release optimization conversation.
Get me at @malcolmatherton

By: Tony Felice

Tony Felice — Fri, 03 Jul 2009 02:40:13 +0000

Sorry I meant to say Linda!

By: Rebecca Armendariz

Rebecca Armendariz — Thu, 02 Jul 2009 17:15:48 +0000

I appreciate that you called out the PR pros who refuse to continue their education. It amazes me that some people think that a degree is the end of their education. If the same applied for doctors, nurses, scientists, etc., we’d be in trouble.

I am a new pro. I’ll admit it – I think all this social media talk is rather hilarious, but ONLY because it is the form of communication that I have grown up with. I know very well that my challenge will come when the next wave of new media is introduced. However, I also know that I will be one of the first seasoned pros to jump on board and figure out how to excel in that new media.

Kudos to the pros that have gone out of their comfort zones into this crazy new world we call Web 2.0. And, for those who are disinterested in adapting the way you communicate—consider yourself forewarned. It is a scary thought knowing that not everyone will survive this transition.

Great post!

-Becky
@rarmendariz

By: Robyn

Robyn — Thu, 02 Jul 2009 16:07:32 +0000

Great recommendation! I’m ordering the book on Amazon right now!

No one can deny that the way we did things even as recently as a few years ago is practically null and void with respect to new communications advances and phenomenons.

Thanks Linda!

By: Tony Felice

Tony Felice — Thu, 02 Jul 2009 14:32:16 +0000

Another insightful post from you Charlotte. I’m in the process of writing a marketing plan for a client and find that there is no longer a “section” for social media but that it is rolled into all aspects of the plan from internal communications to PR. Gone are the days when we had these compartments and we focused on this and then this and then this. Instead marketing and PR are spherical where all venues for reaching your audience come into play simultaneously. Nice work!