Valley PR Blog

Pitch Me — Cathryn Creno

By Len Gutman on May 31st, 2007 In ValleySource

Name: Cathryn Creno
Title: Editor
Outlet: Ahwatukee Republic
Phone: 602-444-7954 (e-mail preferred)
Email: ccreno@azcentral.com

1. What do you do at The Republic?
I’m the Ahwatukee content editor. I supervise three reporters and several freelance writers. I assign and edit stories and photos for The Ahwatukee Republic community news section and ahwatukee.azcentral.com online. 

2. What kinds of stories are you looking for?
News and features about people, trends and businesses that are Ahwatukee-specific. East of I-10 is too far away!

3. What’s the best way to approach you with a pitch?
Please send an e-mail that clearly states in the subject line what the story is about.

4. What recommendations do you have for PR professionals?
One thing to keep an eye on is The Arizona Republic’s News By You initiative. We have links on our community news Web pages encouraging readers to tell us stories in their own words. We also look at News By You submisssions for story tips. Here is a link to Ahwatukee’s News By You Web page: http://www.azcentral.com/community/ahwatukee/citizen/citizenreport.php

5. What’s the strangest/weirdest pitch you’ve ever received?
This happened more than 15 years ago when I covered mental health for the Republic. A PR representative was sorry one story she suggested did not pan out. So she found me someone else to write about: A patient with more than 20 multiple personalities! The story turned out great and won a couple awards.

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