Valley PR Blog

How green is our valley?

By Angelo Fernando on September 4th, 2008 In Best Practices

Tomorrow at the Green Summit,  a conference and expo I mentioned before, Valley organizations get a chance to tell their green story, and learn from others as we face the challenges specific to a desert state.

The man behind this huge effort is Chris Samila, an ASU student-turned entrepreneur who quickly realized that his school project was perfectly timed to meet/promote/back the business issues around sustainability  being addressing in the valley.

From the time I met Chris (full disclosure: ASU’s Global Institute of Sustainability and the Decision Theater is a sponsor of Green Summit) I couldn’t help notice his infectious optimism. He seems always willing to try something out rather than analyze it to death.

I just spoke to him, as he was waiting in the studio for a Good Morning Arizona interview. Samila says he is amazed at the response the conference is getting from businesses. More interesting, a lot of marketing and HR people are signing up. One theory, he says is that potential hires are beginning to ask if the company they are considering has a green building policy. More than 10,000 people are expected to be at the summit

In case you or a client is interested, the Summit tracks look at alternative futures with regard to building design, energy, water, even green foods and green careers!

Green Summit dates: Sept 5th and 6th, from 10 am to 5 pm

Venue: Phoenix Convention Center

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