For example, I learned (from a textbook) that Public Relations (I’m paraphrasing) is how you reach and influence your desired publics.

If you can accept that definition, we might be able to agree that Public Relations comprises many things: Media Relations, Event Planning, Promotions, Publicity, Social Media, etc.

To me, all of these parts or tactics make the whole and when you are a strategic Public Relations practitioner, you consider employing one, some or all of these tactics at a time that makes the most sense for the business.

That’s how I see it anyway. Anyone with me?

First, when someone “stereotypes” you, why not use that as a teachable moment for the profession instead of a bitchable moment? Part of our job is to educate the markets about our clients, after all. Why not educate the market about ourselves?

Second, why do you look down on consumer businesses? Our job is to help organizations achieve their business goals – whatever their business or size.

Third, why do you look down on parties and events? Events are a tactic, and they have their place in both B2C and B2B businesses (based on my experience) in helping find prospects, build relationships and bring in revenue, among other business goals.

Fourth, seems like a professional response to the “why can’t you teach me to do this myself” question is another teachable moment.

How about some serious advice on how to overcome the “stereotypes?”

Finally, if you think that PR has an image problem, how about CEOs? TV and films have demonized them for the last two decades.

I’ve done conventions, and yes even some fun parties, for groups of 50 and 500. As Tony suggested, there was an overall strategy: effective communication of company’s business goals. FWIW.

That being said, it’s always fun to be wanted and recognized!