What if companies sue you for bad publicity

By on April 19th, 2010 In Advice, Social Media

I’ve always wondered about this. Many people use social media to fight back, or demand better service, knowing fully well that companies prefer to settle rather than be dragged through the Facebook mud.

But I’ve seen signs that some are fighting back. Like this one about a Kalamazoo, Michigan towing company suing a student.

Maybe they have good reason, maybe they have terrific lawyers on retainer, maybe they believe that doing nothing only opens the door to more people thinking that a reckless tweet would bring them to their knees.

If you work for an agency, what do you advice your clients in dealing with displeased, angry customers who could rustle up a few thousand followers/fans in a few hours?

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