Valley PR Blog

Single white male seeks social media-savvy female

By Len Gutman on April 13th, 2011 In Social Media

You have to give Matt Simpson credit for at least one thing — creativity. Matt grew tired of the standard dating scene and even internet dating and decided to do what he does best…market himself via social media. The thirty-something marketing communications pro from Tempe created a pay-per-click ad campaign on Facebook in an attempt to target a woman to date. I gotta tell you, the results were impressive.

In five days, my campaign drove 30 clicks and 5 leads via contact form for $19.39. By comparison, a Match membership costs $34.99 per month (with no guarantee of traffic or leads).

Five qualified leads from women who live near him and who have similar interests. The women who clicked on the ad were taken to a custom landing page where Matt did his best to prove he wasn’t a complete nut and at the same time provided more detail about what he was looking for in a date. You might think this is creepy, but frankly how is it any more creepy than randomly “winking” at women on Match.com? By testing various keywords he was able to target his ads to women who fit his profile. Why sit back and wait for a date when you can actively seek one?

When you read through Matt’s explanation on his blog it makes sense. I can’t relate since I haven’t been “out there” in 20 years, but I know from talking with my single friends that dating is a bitch and online dating is a lot of work. Matt used his experience in marketing to market Matt, a product at least you can say he believed in.

What do you think of this approach from a marketing perspective? I don’t want to know if you’d date Matt, just whether or not you think he might have stumbled into a whole new business concept. I gotta tell you…I think it’s brilliant.

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