Valley PR Blog

OMA Goes Viral With ‘Witch Project’ Recruiting Video

By Len Gutman on December 11th, 2007 In Agencies, Hype!, Jobs, Social Media

Off Madison Ave has taken an interesting approach to finding new talent to join its award-winning firm – it has produced a low-tech video and posted it to the Internet on sites including YouTube, GoogleVideos and MySpace.

“We have used many interactive programs and social media tools over the years to tell our clients’ stories, and we thought it could only benefit the agency to find great talent through the same channels,” said David Anderson, president and managing partner at Off Madison Ave. “We wanted to keep it light and anything but corporate, so we took a family-styled approach of a basic home movie to show what it’s really like at our agency and to invite potential candidates to experience it. We hope it helps us find great people.”

Here’s the video for your viewing pleasure:

Want Your Picture Icon? Go to gravatar.com and set a picture up to your email address for free. It also works on thousands of other websites, too!