Marriott CEO Blog: “A cool way to tell stories”
Marriott CEO, J.W. Marriott told a shocked audience this morning that he never knew what a blog was when he started, but now finds it a way to listen to others, and communicate better with the thousands of employees and customers around 68 countries.
Marriott spoke at the opening session of the IABC International conference in New York, where he was named the 2008 Excel Award winner. Like a few CEOs today, he stumbled onto blogging thanks to his communications director, but now finds it “a cool way to tell stories.” His advice to other CEOs:
- Make it personal
- Stay away from out and out advertising
- Talk about what you are passionate about
Obviously he was mildly grilled about the value of the blog. Alluding to the ROI of the blog he said it translated ino thousands of dollars in room sales. “I would recommend it to any CEO. It’s worth it,” he said.
Tweet
Add your Comment
Want Your Picture Icon? Go to gravatar.com and set a picture up to your email address for free. It also works on thousands of other websites, too!
Categories
Recent Comments
the rumors are true (@ Neighbor from the 90′s)...
Sorry to see you go. avic-x920bt
First the Space Shuttle program and now this???? OH NO!...
I think it’s really funny that Jason donates money...
Sad to see you go Mr Len… been a great ride
Blogroll
- Acme Photography
- Brain Matter
- Brian Shaler
- Convince & Convert
- Depth in PR
- Espresso Pundit
- Full Speed Marketing
- HMA Time
- Hoi Polloi Report
- It's About The Work
- Liquis Design Blog
- Mighty Interactive
- Off Madison Ave
- Park & Co.
- Park Howell
- Phoenix Defense
- Phoenix SEO
- PR Advice
- Quaintise
- Random Tuesday Morning Ramblings
- Sitewire Blog
- SoCal PR Blog
- Stealthmode Blog
- tdhurst
- The Marketing Journalist
- The One to Go To
- The PR Practitioner
- Think Fast
Comments
There are no comments for this article.