Valley PR Blog

John McCain’s ‘Pacemaker’ — it’s not what you think.

By Angelo Fernando on June 13th, 2007 In Social Media

As we at ValleyPRBlog explore the value of this blog, and derive lessons from it, we are acutely aware of the role of keywords, tags and headlines for tracking, newsreaders, and search.

This story, in Fast Company caught my attention because the headline unwittingly combined two words that always signify one thing: age. But the Fast Talk story on “John McCain’s Pacemaker” was actually about advertising –by Russ Scriefer, McCain’s media director. He makes an interesting observation about using traditional and new media to tell an unfolding story:

Thirty-second ads are still going to be the way you’re going to communicate your message with the most voters, faster and more efficiently. But other methods of communication are beginning to supplement television. Now you need to do television plus the Web, television plus bloggers, television plus social networking, so it all becomes part of a bigger piece.

This guy’s deep into social media. He’s talking of using unedited bloggers, and an integrated media to ‘pace’ the campaign. Now it gets me thinking. Did he, in fact, craft that headline?

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