Valley PR Blog

How do you like to be pitched?

By Angelo Fernando on June 25th, 2007 In Social Media

Here’s a question that’s been circulating (percolating?) in the blogosphere. Pitching.

Steve Rubel, who’s on both sides of the fence as a PR person and blogger opens this up:

Online social networks and communities are completely different. Bloggers, social networkers, diggers, social bookmakers and Wikipedians don’t want to be pitched. They’re collaborating on these sites for a reason - to share, be entertained, to become informed, to connect, etc. They place value on people who contribute regularly and selflessly.

Read the entire post. It’s something we need to shed more light on, as our roles of corporate communication, marketing and PR blur.

Here at this blog, we’ve heard from journalists that stress the importance of making pitches relevant, and not pitch-spam –something I too get a lot of being a freelance writer.

Tell us what really turns you off, and share your positive experiences too. How could we collaborate more –should it be all online? Are we doing enough of F2F (face to face) communications? Are we abusing email? Speak now or forever hold your pet peevs!

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