Valley PR Blog

Freelance insight

By Charlotte Shaff on November 1st, 2008 In Social Media

Pssst…want to take a peek into the world of local freelancers? Click here. The blog is all about “60percenters”, a term from Phoenix freelance writer, Geri Koeppel.

It’s called 60 Percenters because the corporate world often asks employees to “give 110 percent” to the company. We prefer to devote 60 percent of our lives to work, reserving the other 40 percent for important things such as family, friends and outside interests — including taking catnaps, drinking wine and goofing off in general.

I’ve had the pleasure of going to lunch with Geri a few times to talk about working in PR and learning more about her life as a freelancer. We’ve had fun swapping stories about restaurants, our lives in Michigan and working in newsrooms (she in print, me in tv). The walls of a newsroom may be different, but not the politics and stress. We both moved on to careers that offered more flexibility and choices. Of course, they still involved doing what we loved–telling people’s stories through the media.

I have met a lot of great freelancers in the past three years of working in PR. They are some of my favorite people and also some of the most honest. Their openness and understanding of PR make them a valuable ally. Geri just started a “PR Star of the week” feature, too. You can learn a lot from freelancers…60percenters.blogspot is my new favorite read.

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