Comments on: Don’t Forget to Get Social http://www.valleyprblog.com/social-media/dont-forget-to-get-social/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Mon, 22 Aug 2011 21:48:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Quotes from the week of 26 January, 2008 « http://www.valleyprblog.com/social-media/dont-forget-to-get-social/comment-page-1/#comment-995 Quotes from the week of 26 January, 2008 « Sat, 26 Jan 2008 15:29:31 +0000 http://www.valleyprblog.com/?p=838#comment-995 [...] Len Gutman, at ValleyPRBlog, on the need for symbiotic relationships between hacks and flacks via social media. [...] [...] Len Gutman, at ValleyPRBlog, on the need for symbiotic relationships between hacks and flacks via social media. [...]

]]> By: Suzanne McCormick http://www.valleyprblog.com/social-media/dont-forget-to-get-social/comment-page-1/#comment-996 Suzanne McCormick Tue, 22 Jan 2008 21:33:09 +0000 http://www.valleyprblog.com/?p=838#comment-996 Another way journalists can remain in the office but still gather stories is to let the public know their next assignment and requirements. I alerted a client about such a request and earlier this month she was featured on the front page of The Arizona Republic and its online edition. The reporter had published a "Tell Us" request in the newspaper's feature section. I advised my client, who was just opening a new business, on what to highlight in an email to the reporter. Subsequently, my client was interviewed and told to expect a story in the feature section. Much to our surprise and delight, my client's picture actually appeared above-the-fold on the front page of the paper as part of a package profiling local residents making changes in their lives. The stories were inside the "A" section and she was profiled individually. Also the day of publication, Tim of "Tim & Willy" called the small-business owner and she was then interviewed live on that show. This great coverage resulted from neither pitching nor a press release from me. We just took the direct route and simply responded to the reporter's needs. Be alert for such opportunities because you never know where it will lead. Another way journalists can remain in the office but still gather stories is to let the public know their next assignment and requirements. I alerted a client about such a request and earlier this month she was featured on the front page of The Arizona Republic and its online edition.

The reporter had published a “Tell Us” request in the newspaper’s feature section. I advised my client, who was just opening a new business, on what to highlight in an email to the reporter. Subsequently, my client was interviewed and told to expect a story in the feature section.

Much to our surprise and delight, my client’s picture actually appeared above-the-fold on the front page of the paper as part of a package profiling local residents making changes in their lives. The stories were inside the “A” section and she was profiled individually.

Also the day of publication, Tim of “Tim & Willy” called the small-business owner and she was then interviewed live on that show.

This great coverage resulted from neither pitching nor a press release from me. We just took the direct route and simply responded to the reporter’s needs. Be alert for such opportunities because you never know where it will lead.

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