Do corporate blogs suck?

By Angelo Fernando on December 19th, 2008 In Social Media

I found Josh Bernoff’s post about recent Forrester Research findings very interesting. I am sure readers of this blog are closely involved with or are advising someone about a corporate blog, so head over to Bernoff’s post first before answering this.

I trust blogs more than, say, press releases, but am very interested in this trust factor since I am starting a –how to put this –un-corporate blog myself.

I love to hear your comments on what turns you off about corporate blogs, and what makes you go back to some.

(Read about my take on this here.)

Do corporate blogs suck?

Comments

Linda VandeVrede Says:
December 19th, 2008 at 12:59 pm

I haven’t found a corporate blog yet that I liked or genuinely trusted. Regardless of whether the CEO is writing the copy or a ghostwriter is, the tone is usually too salesy and promotional, or too boring. Why can’t companies get this right?

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