Valley PR Blog

Chronicler of ‘naked journal’ damages PR

By Angelo Fernando on October 22nd, 2007 In Hype!, Social Media

(Cross posting this from Hoipolloi)

Some in the PR industry have predicted that Amanda Chapel, who exited the scene recently as a blogger using the handle “Strumpette,” may indeed surface under a new guise.

Robert French’s expose of Chapel gave several others an opening to reveal the same ugly side of a PR blogger they experienced. One called her a front for a Libelous Troll Brigade. Another, an avatar. French simply calls Chapel “it.”

Indeed the approach it took – a blog that called itself “A Naked Journal of the PR Business” — drew many in, with vituperous attacks both online and off. (I was one of its lesser targets, as I noted before.)

To be sure, Strumpette was a half-brained experiment. Many others, just like last year’s Lonely Girl, have tried to massage the blogosphere to see what happens. Jeff Jarvis suggested it could have been a book proposal badly done, or someone slighted by a loss of clients. The Washington Post had some theories too.

Moving on. This brings to the surface once again an issue that’s uncomfortable for some: anonymous blogs and ghost blogging– a topic that’s been debated over and over again by PR folk for more than a year. Let’s see how this evolves.

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