Comments on: Book review: Facebook Marketing

By: Reviews for Facebook Marketing | Justin Levy

Reviews for Facebook Marketing | Justin Levy — Mon, 12 Jul 2010 01:59:24 +0000

[...] Valley PR Blog – Book Review: Facebook Marketing [...]

By: Linda VandeVrede

Linda VandeVrede — Mon, 12 Jul 2010 00:12:17 +0000

Jim, yes, the book goes into detail about the etiquette of Facebook and how not to abuse the promotional capabilities. It also has helpful explanations about the do’s and don’ts of building true communities and how to get people to keep coming back to your page. His advice: be helpful, connect (interact) often, and be a connector.
Christia and Linda, thank you. When publicists send me book descriptions, I select only those books that look as if they would be interesting/helpful. Nobody has time to waste these days, do they?

By: Jim Veihdeffer

Jim Veihdeffer — Sun, 11 Jul 2010 15:32:31 +0000

I wonder if the book goes into what might be called the social ethic of using FB for undisclosed personal gain and promotion. One of the reasons I quit using Yelp was the fact that I simply couldn’t trust any of the reviews or raves. It was no longer people helping people, it was companies gaming people. I’d hate to see FB go the same way.

It’s one thing to have your website, your latest book, your charity or your son’s directorial debut–quite another to try to fool the friends who trust you that you’re giving them advice on a friend-basis when in fact you’re touting a client. All it takes is “in the interest of full disclosure” to keep yourself honest.

Let’s not blow another good thing, like we did with e-mail, by letting spam take over.

By: Justin Levy

Justin Levy — Sun, 11 Jul 2010 04:47:25 +0000

Thank you so much Linda for taking the time out to read and review the book! I’m so grateful and happy that you found some of the information helpful!

By: Linda Capcara

Linda Capcara — Sat, 10 Jul 2010 18:49:31 +0000

Thanks for the in-depth review Linda, your opinon means a lot to me. I just ordered it from Amazon.

By: Christia

Christia — Sat, 10 Jul 2010 17:13:39 +0000

This is quite a thorough and nicely written (read: clear and accessible)summary and review of the book. Much appreciated.