Each one of us acts much like a single neuron in the brain. We receive an impulse, and choose to pass it along to certain other folks, and certain others not. (think: twitter vs. email. vs. lunch with a friend)

The mystery of the brain is understanding what factors cause a neuron to choose what impulses to ignore, and which to charge off in some neuron.

The mystery of “buzz” is understand what makes people choose which impulses to pass on or not, and to whom.

Trends made of buzzing people, are much like thoughts made of zapping neurons.

Of course — the brain has been compared to
an ant hill… so I guess we’re back at square one.

Cheers!
Tara