Americans just can’t get enough of Facebook
Digital market intelligence company ComScore released its December 2009 results yesterday and some of the numbers on Facebook are incredible. For me the one that stands out is that Facebook now accounts for 7 percent of all time spent online in the U.S. No wonder we can’t get any work done!
Here’s some more:
“In the past year alone, Facebook more than doubled its U.S. audience from 54.5 million visitors in December 2008 to 111.9 million visitors in December 2009. It went from being the #11 ranked property to the #4 ranked property.”
Do you think you spend 7 percent of your internet time on Facebook? Or more? I bet I spend considerably more of my online time on Facebook. My wife, for instance, tells me she hardly ever uses e-mail anymore because she and her friends talk via Facebook (wall messages, direct messages, chat). I bet Facebook never thought it would replace so many forms of communication — but I think one thing we can say we’ve learned from Facebook is that people like to have everything in one place. It’s why so many of us had MyYahoo home pages in the past and why AOL remains in business. Facebook is essentially MyYahoo taken to an extreme level of personalization and optimized by outside apps.
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Comments
January 22nd, 2010 at 8:21 am
I just left checking FB statuses to check on Valley PR Blog….:)
January 22nd, 2010 at 9:51 am
And why is AOL still in business?
January 22nd, 2010 at 11:11 am
Facebook ranks higher than Yahoo is visitors. That means more of the world sees Facebook than their wives and children. For years I’ve been extolling MySpace, YouTube as communications tools, but yet we still have questions on LinkedIn like – What are the best international online platforms for placing a press release free-of-charge?
can an SEO crafted release sen via an online newswire service outperform the 3 big offline ones
Which press release distribution service is the best and why? PR Web? PR Newswire? My PR Genie? Would love feedback.
You wonder why public relations and the economy is in trouble? Businesses are still looking for media coverage via press releases when last night ABC News’ biggest promo was a woman blogging about her husband talking in his sleep.
When will businesses and communicators wake up?
Today I advocate SmartPhone apps and I’m being thrown out of offices the same as 2007 when I was advocating MySpace, YouTube and other 21st Century marketing tools.
January 22nd, 2010 at 12:23 pm
Ha, ha, Linda. Me too! And I agree with Len’s point about everything being in one place.
One question remains for me, though, which is whether people will ever be willing to *pay* to be on Facebook. (And if so, how much.) It appears from those stats that they’re getting closer to that critical mass…
January 24th, 2010 at 2:29 am
Every time someone makes a crack about AOL — usually from an advanced technocrat — I point out a few simple facts.
I usually ask how their service provider is doing, be it Cox, Hotmail or whatever. Does their service ever go down? (accompanied by groans and tales of woe). How does their provider handle large files, say 3-4MB? (accompanied by groans and tales of woe). Is there a limit on how many messages they can send or receive? (accompanied by groans and tales of woe). Can they access their service in Singapore and Saudi Arabia? (accompanied by groans and tales of woe, though nowadays it’s not such an issue for them).
In short, AOL stays in business by:
1) being free
2) being simple to use
3) being accessible anywhere in the world
4) being available (that is, the service goes down about once every 10 years)
5) having no limits as to number of e-mails in your inbox
6) having unlimited storage
Yeah, it’s a bit old school, but free, simple, available and useful aren’t bad traits to have.
January 27th, 2010 at 8:08 am
I would bet the farm that Facebook PLANNED to replace all forms of communication and become the one central site for connecting with each other.