Comments on: Adults getting more social http://www.valleyprblog.com/social-media/adults-getting-more-social/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Mon, 22 Aug 2011 21:48:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Amanda http://www.valleyprblog.com/social-media/adults-getting-more-social/comment-page-1/#comment-7940 Amanda Fri, 16 Jan 2009 13:26:22 +0000 http://www.valleyprblog.com/?p=1604#comment-7940 Talk in the twitterverse about the Biz J story is that we all find the stats to be surprising. Or, as @danwool put it Only 35% use social media? That sounds low... http://is.gd/g25d Len is 100% correct. Social media MUST play a component in your PR duties, because there's hardly a business out there for which there's a convincing reason not to be on SM platforms, and publicists should be stewards of that sentiment to their clients. But to merely say, "twit away" would also be irresponsible as there is a vast liability with social media, as we've seen in the past few weeks (Motrin or Ketchum, anyone?). These are amazingly powerful tools, but if you are going to be the voice of your brand, you need to understand the environment of SM and help your clients understand it. Jump in and dabble as yourself before setting up accounts for the biz. When you're ready to act as the social arm of your business, remember to give your business a personality and voice be completely transparent talk with people, not at them don't try to sell anyone SM is like email, its a constant committment, not a once a day task Jason Baer has a very worthwhile blog at www.convinceandconvert.com talking about these issues that most PR peeps would benefit from putting on their watchlist. Talk in the twitterverse about the Biz J story is that we all find the stats to be surprising. Or, as @danwool put it

Only 35% use social media? That sounds low… http://is.gd/g25d

Len is 100% correct. Social media MUST play a component in your PR duties, because there’s hardly a business out there for which there’s a convincing reason not to be on SM platforms, and publicists should be stewards of that sentiment to their clients.

But to merely say, “twit away” would also be irresponsible as there is a vast liability with social media, as we’ve seen in the past few weeks (Motrin or Ketchum, anyone?). These are amazingly powerful tools, but if you are going to be the voice of your brand, you need to understand the environment of SM and help your clients understand it. Jump in and dabble as yourself before setting up accounts for the biz.

When you’re ready to act as the social arm of your business, remember to
give your business a personality and voice
be completely transparent
talk with people, not at them
don’t try to sell anyone
SM is like email, its a constant committment, not a once a day task

Jason Baer has a very worthwhile blog at http://www.convinceandconvert.com talking about these issues that most PR peeps would benefit from putting on their watchlist.

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