Comments on: 340,000 bagel fans can’t be wrong

By: Ashley Panter

Ashley Panter — Fri, 29 Jan 2010 21:03:06 +0000

This was an easy way to get a lot of fans…but it actually violates the Facebook Promotional Guidelines (http://www.facebook.com/promotions_guidelines.php) . Facebook is not currently enforcing these rules, but if they do they have the right to delete fan pages that violate the guidelines. I agree with Dan–they have a lot of fans, but that doesn’t mean anything if there is no conversation. It is my opinion that the real success of a social media campaign is in the level of interaction, not how many fans you can get by offering something free.

By: ScribeDevil

ScribeDevil — Fri, 29 Jan 2010 20:23:26 +0000

Facebook is an incredible tool for marketers. We’re helping Tempe-based Titus Cycles with a Facebook campaign right now. Users are encouraged to design – and agree to receive – a Titus tattoo. The winner gets a $6,000 mountain bike and a free tattoo.

The fan page has grown by more than 40% in just two weeks. We blogged about it here: http://www.bulbstorm.com/blog/

Very interesting to see where all this will go. Thanks for the post, Len!

By: Linnea Maxwell

Linnea Maxwell — Fri, 29 Jan 2010 20:20:56 +0000

I like what Mojo Yogurt is doing with fan photos and annoucing a “secret word” on Facebook for half off that day. Check it out — really good yogurt, too.

By: Dan Wool

Dan Wool — Fri, 29 Jan 2010 16:39:27 +0000

But let’s see if they keep it up. This was a promotion. Social media is a dialog – if Einstein’s can’t keep up their end of the conversation, then what’s the point? It’s one thing to get people in today, but another to grow their affinity and come in regularly.