Valley PR Blog

What’s Your Communications Campaign’s ROI?

By Charlotte Shaff on April 14th, 2009 In Professional Development

Phoenix PRSA Teleseminar -Make Sure Your Business Outcomes Measure Up!

Simply measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it — how it increases revenue or reduces expenses.

Angela Sinickas, ABC, president, Sinickas Communications, Inc., is a pioneer in the field of organizational communication measurement. Angela has been measuring the effectiveness of communications since 1981. She has been an organizational communicator since 1974 and a featured speaker at more than 300 communication conferences in 20 countries. Angela has published over 100 articles on communication.
This session will:
• Provide you with documented examples of how internal and external communication have affected bottom-line issues at other organizations.
• Explain how to collect data for the ROI calculation by tracking changes in audience behaviors before and after you communicate.
• Teach you how to use an ROI worksheet to calculate the return on your own communication campaigns or channels

TELESEMINAR INFO:
Thursday, April 23, 2009
12:00 p.m. – 1:00 p.m.

Location:
SmithGroup, 455 N. Third St., Suite 250, Phoenix, AZ

Member $25 / Non-Member $35 (APR Accreditation Maintenance Credits Approved: 1.0)

Please RSVP to Sommer Caraway (No shows will be billed). Cash and check accepted.

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