Valley PR Blog

PRSA Teleseminar on Sustainable WOMM

By Charlotte Shaff on February 11th, 2009 In Professional Development

PRSA Phoenix Chapter Teleseminar: How Sustainable Word-of-Mouth Marketing Can Help Boost Your Bottom Line

Strategies on How to Identify Buzz Building Opportunities for Your Brand

Authentic, sustainable word-of-mouth (WOM) marketing is one of the truest forms of brand communication, and it can’t be manufactured or bought, yet more companies dedicate marketing dollars to assemble word-of-mouth and buzz marketing programs. How can you build an effective, meaningful movement for your brand that will directly impact your bottom line? How can you identify those brand advocates already speaking out on your behalf and work with them to develop a natural two-way word of mouth program?

Spike Jones and Geno Church, from identity company Brains on Fire, will explain how WOM marketing works and how it doesn’t, providing techniques on how you can start to identify buzz building opportunities for your brand, with authenticity and clear measurement results in mind.

In this teleseminar, you will learn:
How WOM and buzz building strategy can work for both B2B and B2C brands.
Why WOM can impact your businesses’ bottom line more than other marketing techniques.
How to identify WOM opportunities already taking place for your brand, and what to do once you find them.

Tuesday, February 17, 2009 
1:00 p.m. – 2:00 p.m.

Location:
Blue Cross Blue Shield of Arizona, 8220 N. 23rd Ave. Phoenix, AZ
PRSA Member $25 / Non-Member $35 (
APR Accreditation Maintenance Credits Approved: 1.0)
Please RSVP to Sommer Caraway (No shows will be billed). Cash and check accepted.

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