Valley PR Blog

PRSA: My line in the sand

By Abbie Fink on September 29th, 2009 In Professional Development

My line in the sand: The collision of crisis, truth and integrity

The Phoenix Chapter of the Public Relations Society of America Presents Denise Tyrrell, Director of the Southern California Division,
California Public Utilities Commission

Denise Tyrrell was leading the public relations efforts for the Los Angeles commuter train system last September when the unthinkable happened: two trains crashed, injuring 180 people and killing 24 riders and the train engineer. The resulting crisis management experience resulted in a deep understanding for Tyrrell of what it really means to stick to one’s professional code of ethics — it changed her life.

Tyrrell’s presentation will challenge participants to ask: Where is your line in the sand? What won’t you do, even if it means losing your job?

When: Wednesday, October 28, 11:30 a.m. registration, noon lunch/program
Cost: $25 members, $40 non-members (add $5 for walk-ins)

RSVP: Please RSVP to chaptermanager@phoenixprsa.org

Public Relations Society of America Phoenix Chapter Luncheon co-sponsored by the PRSA Western District.

 Location: The Disability Empowerment Center, Nina Mason Pulliam Conference Center, 5025 E. Washington St., Phoenix, AZ 85034

For more information: chaptermanager@phoenixprsa.org

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