Valley PR Blog

PRSA Monthly Luncheon

By Dan Wool on February 22nd, 2007 In Professional Development

PRSA February Luncheon – Measurement Beyond the Ad Value

Are you still proving your worth solely through ad value? Get with the program!

Johna Burke, Express Services Vice President for the West Coast with BurrellesLuce, will share several examples of best practices in measurement for various budgets. Her spot-on advice for measurement tactics have been heralded by other PRSA chapters across the country.

Please join us Wednesday, Feb. 28, 11:30 a.m. to 1 p.m. at University Club in Phoenix.

RSVP to Kate Sonderman at chaptermanager@phoenixprsa.org or (515) 231-0297.

Cost includes a delicious lunch: $20 for members, $35 for non-members.

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