Valley PR Blog

New Trends in Buzz Public Relations

By Charlotte Shaff on January 23rd, 2008 In Professional Development

Mark your calendars for PRSA Teleseminar for February 7th, 2008

New Trends in Buzz Public Relations
Catch your customers where they live, play and work

Buzz and experiential marketing have provided creative ways to reach target audiences.  Simultaneously, influencer marketing/public relations reshaped the approach to changing attitudes, values and behaviors.  Through marketing analysis and real-case studies, gain an understanding of these strategies and how they align with the new media landscape, from personalized media to online communities

• You will also learn:
  When to use buzz marketing and when to avoid.
  What buzz can achieve in terms of brand awareness and equity.
  How to drive buzz offline and online.
  The ethics of buzz.
  What’s next in buzz tools.

INSTRUCTORS
Daryl McCullough president, PainePR, provides strategic direction, creativity and leadership in the areas of communications planning, media relations strategy, consumer product launches, lifestyle marketing, special events, promotions and other non-traditional public relations/marketing. 

Craig Howe, president, Rocket XL, has put his company in the forefront of the viral marketing revolution – becoming a pioneer in cutting edge online marketing and brand advocacy utilizing a wide array of alternative media.

Thursday, February 7, 2008
Barton Malow Company
1620 W. Fountainhead Pkwy, Ste 601, Tempe, AZ 85282

PRSA Members $25 / Non-Member $35
APR Accreditation Maintenance Credits Approved: 1.0
R.S.V.P. with Josée Laflèche at mailto:joseel@scottsdaleplaza.com or call 480-922-3383

No shows will be billed
Cash and check accepted.

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