Valley PR Blog

NAWBO lunch about working with the media

By Charlotte Risch on February 28th, 2008 In Professional Development

I am a member of the Phoenix NAWBO and just signed up to attend the March 12th lunch which will focus on the topic of “Working with the Media”. I had tried to see if I could get on the panel a while ago, but was told they already had their people. The speakers will include Lisa Kaiser Hickey, NAWBO National President; Sonja Haller, reporter for the Living Section of the Arizona Republic and Alisa Vades-Rodriguez, managing editor for the Latino Perspectives magazine.

PR is a hot topic with business owners and I will be curious to hear what is discussed and the advice they give business owners in attendance. I’ve blogged about this before, but I really hope that the folks on the panel explain some of the advantages of hiring a professional to do the pitching. Of course, their educating a business owner ahead of time with facts about how the media works, what is needed for a story and the importance of photographs, media training, etc is very valuable and powerful information…and I am sure they will talk about this.

Can’t wait to attend and blog afterwards about my impression of the discussions.

Comments

I hope they have someone from PR or a media trainer. It’s fine hearing from reporters,but in my experience, they only give one perspective — what works for them. They don’t tell business owners how they can better succeed at guiding stories and interviews — things like messaging, bridging, etc.

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