Consumer Trends in the Twenty-Teens Decade

By on January 11th, 2010 In Professional Development

PRSA_logo_lgA new era is developing in America that will fundamentally change everything you do, including how you serve your clients/customers. This new era began before the economic downturn and accelerated as the recession turned into the “Great Recession.” Consumers responded to the turmoil by changing their buying behavior and their attitudes about what was most important in their lives.

For the first time in decades, consumers recognize that RISK has returned. Risk has emerged as the defining dynamic of the Recovery, and because of it, consumers are becoming more realistic and more responsible – every decision is becoming more layered and complex.

Please join Phoenix PRSA to learn about the keys to marketing and communication success in this very different emerging business climate. With the help of PRSA Western District, Phoenix PRSA is bringing Paul Leinberger, EVP of Global Accounts of The Futures Company (the nation’s foremost consumer trends forecasting firm), into Phoenix as the keynote speaker for a special February luncheon.

WHEN: Wednesday, February 24
11:30 a.m. to 1 p.m.

WHERE: Disability Empowerment Center (DO NOT GO TO THE UNIVERSITY CLUB!)
5025 E. Washington Street
Phoenix, AZ 85034

COST: $25 members, $40 non-members; $45 all walk-ins
REGISTER: Online here.
QUESTIONS: chaptermanager@phoenixprsa.org

Comments

Dan Wool Says:
January 11th, 2010 at 4:42 pm

Risk never left!

Marketing $ociologist Says:
January 11th, 2010 at 6:21 pm

Ditto to Dan. How about by Arizona Centennial the end of computers, replaced by SmartPhones, end of CD or music albums into when you have a song, you release it (Lady Gaga with Fame Monster, an 8 song CD, but Miley Cyrus beat her with The Time of Our Lives)?

Lots of changes. If you look at history and tie it into the future as Marketing $ociologists do, the USA has had a major war in its teen years each century. Will we repeat that pattern? Is that something “futurists” are missing?

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