Valley PR Blog

Consumer Trends in the Next Decade: Less is More

By Charlotte Shaff on February 18th, 2010 In Professional Development

The Great Recession has fundamentally changed the way that America looks at spending. What used to be a “must have” is now a “nice to have.” Consumers used to say, “why not” – now they say, “why” spend for this?” Consumers used to say, “I want it” – now they say “I don’t need it.” And the economic fallout is still trickling down.

For the first time in decades, Americans are literally living in an economy where less is more, and, it’s a buyer’s market. This is a true paradigm shift – one that affects the role of PR and what customers need from Public Relations.

Think about it… How will customer expectations be affected? Are we heading toward an economy where spending less and receiving more product, service, or value will be the norm? What should businesses do while consumers are redefining their personal view of disposable income? In this “think twice” mindset, will consumer buying decisions become even more layered and complex? And how can PR support success in this emerging business climate?

Please join Phoenix PRSA to learn how!! PRSA Phoenix, with the help of the PRSA Western District, welcome Paul Leinberger as our keynote speaker on consumer trends! Leinberger is Executive Vice President of Global Accounts for The Futures Company, the top consumer trends forecasting firm in the U.S.

WHEN: Wednesday, February 24
11:30 a.m. to 1 p.m.

WHERE: Disability Empowerment Center (DO NOT GO TO THE UNIVERSITY CLUB!)
5025 E. Washington Street
Phoenix, AZ 85034

COST: $25 members, $40 non-members; $45 all walk-ins
REGISTER: Online here
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