AMA Nov. lunch to feature Fender on branding

By Dan Wool on November 6th, 2009 In Professional Development

From AMA Phoenix:

Fender Corporation Presents:“Co-Branding and Licensing: Leveraging your brand to build partnerships that help to increase brand awareness, leading to greater market share”

Current economic challenges continue to impact revenue, shrinking budgets along with valuable market share. More than ever, companies must add more value for your current customer, while engaging with and attracting new consumers. Fender Musical Instrument Corporation leverages the equity in its brand to develop corporate partnerships and create licensed products, increasing brand exposure and generating new revenue. Any brand, regardless of size, can extend market reach with the help of strategic partnerships.

Brian Tedeschi of Fender Musical Instrument Corporation will present.

Marketing Professionals will learn:

  1. Expand market share through strategic partnerships
  2. Partnerships create force-multiplier sharing resources and extending market reach
  3. Leveraging the power of your brand to generate licensing royalties
  4. Licensed products promote brand awareness beyond core demographic
  5. Partner with like-minded companies to extend brand affinity with core customers

Wednesday, Nov. 18, 2009

11:15 a.m. – 1 p.m.

Embassy Suites Phoenix – Biltmore

2630 E. Camelback Road

Phoenix, AZ 85016

  • $35 for members/students by Nov. 13, 2009
  • $55 for non-members by Nov. 13, 2009
  • Prices increase at the door

Register online at http://www.netme.com/amaphoenix/

AMA Nov. lunch to feature Fender on branding

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