Valley PR Blog

A deep dive into Social Media

By Charlotte Shaff on July 22nd, 2008 In Professional Development

A Deep Dive into Social Media and the Impact on Public Relations Strategy

In the past year, the Phoenix PRSA chapter has committed to providing extensive professional development regarding the social media realm. Now, we’re taking social media learning to the next level with a special two and a half hour workshop designed to take your understanding and your application of social media beyond the basics.

Learn how public relations professionals can use new media to communicate their messages for far greater exposure than traditional media alone. Learn to navigate the sometimes treacherous blogosphere and make bloggers your new friends. Learn how online PR services work and how social media can be used to boost your PR campaigns.

Fionn Downhill, is the founder and CEO of Elixir Interactive, a Valley-based digital marketing agency that focuses on search and social media. They specialize in helping companies understand how their customers think and interact online and then use that information to develop highly targeted marketing programs.

What will be covered:

· How online PR compliments traditional PR

· Online news services and how they work

· How to use online news services as part of your strategy

· SEO best practices for online PR

· The growth in the influence of the blogosphere

· Influencing the influencers

· Blog outreach best practices

· Definition of social media

· How to use social media for PR purposes

· Building your personal brand

· Building your corporate brand

· How to put all of your learnings to use

· The most influential tactics to produce the best ROI for you time and dollars

When:
Thursday, Aug. 7, 2008

Where:
Sponsored by Pearson Education at their new facility at 3075 W. Ray Road, Chandler

Time:
7 – 7:30 a.m. – registration and breakfast
7:30 – 10 a.m. (session will begin promptly at 7:30 a.m.)

Cost*: $40 PRSA members; $80 nonmembers

RSVP: By Monday, Aug. 4, 2008 to Kate Guess, APR

*RSVPs after August 4 will increase by $10

All proceeds from the workshop will benefit the annual PRSSA scholarship fund

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