Comments on: Why don’t more local companies use media training?

By: Alison

Alison — Tue, 22 Apr 2008 19:21:01 +0000

Well said – one of the worst feelings in the world is pitching a story for a client who is not media trained. I have too many exmaples of this to even list!

By: Kathy Kerchner

Kathy Kerchner — Fri, 18 Apr 2008 19:47:15 +0000

I’m feeling the love! What a nice way to end the week. Thanks!

By: Charlotte Risch

Charlotte Risch — Fri, 18 Apr 2008 16:46:36 +0000

Nightmare: A client who I had coached and coached for months was not improving and it was getting harder for me to want to pitch her because I knew she wasn’t getting any better. She’d refuse to see my suggestion for a media coach, too. The straw that broke the camel’s back was when a tv producer called me after an interview and said my client was no longer welcome on the show because they gave her a second chance to come on and once again the client bombed and gave no good content. I had a face-to-face with my client to let her know that I would not pitch her anymore until she had media coaching because of media feedback. The client then decided not to pay me and told me I didnt know what I was talking about because all her friends said she does just fine.
SUCCESS STORY: One of the most amazing and marketing savvy people in town just happens to run a group of tire/auto repair shops. He took my advice to see a Media Coach and really soaked up the information and education. Everytime I pitch him and a reporter talks to him, they compliment me on how great he is to interview and speak to in general. This biz owner is also recognized around the Valley in numerous ways for his biz and community work. He is also my un-official PR guy…he promotes me and pitches me and my work to every biz owner he knows.

By: Dan Wool

Dan Wool — Fri, 18 Apr 2008 16:10:01 +0000

The bigger question is: why aren’t more national companies using Kathy?

By: Charlotte Risch

Charlotte Risch — Fri, 18 Apr 2008 15:19:24 +0000

I have a few horror stories and I have some great success stories. Some reporters have been forgiving and others not so much when they encounter a bad interview. And my clients know when it wasnt a good interview afterwards, because they see my dissapointment and all of a sudden get the “ding” moment where they realize its not so easy to be interviewed. Even though I coach clients before interviews, it takes practice, practice practice and someone elses perspective and advice. Thats why I love it when a media coach videotapes a client and shows it back to them. Its a perspective you can really learn and draw from. I could go on all day about the horror stories…but I want this to be a good day, so I’ll just say that I really hope my clients will listen to me when I say they need media coaching, because it does matter and it is very important to their image and brand.
Also, I get Kathy’s monthly email and want to recommend her to a few new clients. (good reminder to shoot her an email.) Oh, and in the past, I have used Laura Holka and Cary Pfeffer and both of them were very helpful to my clients.

By: al maag

al maag — Fri, 18 Apr 2008 15:13:19 +0000

Kathy is really a superb trainer and has helped over 300 of our executives around the world…(I hope she will give me 10% of her next bill if I say this)