Comments on: Secret’s Out on Zooloo http://www.valleyprblog.com/pr-best-practices/secrets-out-on-zooloo/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Mon, 22 Aug 2011 21:48:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Valley PR Blog » Blog Archive » Time to get your ‘Zoo’ on http://www.valleyprblog.com/pr-best-practices/secrets-out-on-zooloo/comment-page-1/#comment-10300 Valley PR Blog » Blog Archive » Time to get your ‘Zoo’ on Tue, 07 Jul 2009 16:23:26 +0000 http://www.valleyprblog.com/?p=1770#comment-10300 [...] few months ago Linda VandeVrede told us about a Scottsdale start-up called ZooLoo that was getting ready to launch. Well, according to TechCrunch it looks like today is the big day [...] [...] few months ago Linda VandeVrede told us about a Scottsdale start-up called ZooLoo that was getting ready to launch. Well, according to TechCrunch it looks like today is the big day [...]

]]> By: Melissa Rzeppa http://www.valleyprblog.com/pr-best-practices/secrets-out-on-zooloo/comment-page-1/#comment-9689 Melissa Rzeppa Fri, 17 Apr 2009 20:38:03 +0000 http://www.valleyprblog.com/?p=1770#comment-9689 Revolutionary is not exactly what we're calling it, but I appreciate the nice article Linda! We had an idea that we thought was cool, and we're testing it with a large group of private testers who are giving us great feedback on the product which we are using to make it even better before we launch. We're excited about it, and Dan, I'll make sure that you get in on the Beta testing when we open it up so you can see it for yourself! Revolutionary is not exactly what we’re calling it, but I appreciate the nice article Linda!

We had an idea that we thought was cool, and we’re testing it with a large group of private testers who are giving us great feedback on the product which we are using to make it even better before we launch.

We’re excited about it, and Dan, I’ll make sure that you get in on the Beta testing when we open it up so you can see it for yourself!

]]> By: Dan Wool http://www.valleyprblog.com/pr-best-practices/secrets-out-on-zooloo/comment-page-1/#comment-9688 Dan Wool Fri, 17 Apr 2009 16:26:47 +0000 http://www.valleyprblog.com/?p=1770#comment-9688 Anyone who describes their own product at launch as "revolutionary" is doomed to failure. You set image expectations too high to ever catch up operationally. In Len Gutman parlance, this is the equivalent of giving yourself a nickname. Let users decide and talk up revolutionary aspects. Anyone who describes their own product at launch as “revolutionary” is doomed to failure. You set image expectations too high to ever catch up operationally.

In Len Gutman parlance, this is the equivalent of giving yourself a nickname.

Let users decide and talk up revolutionary aspects.

]]> By: Marketing Sociologist http://www.valleyprblog.com/pr-best-practices/secrets-out-on-zooloo/comment-page-1/#comment-9687 Marketing Sociologist Fri, 17 Apr 2009 16:05:26 +0000 http://www.valleyprblog.com/?p=1770#comment-9687 Sounds like another Friendfeed or Digg. Yet mention on this blog is how marketing is done today. Creating a "buzz" for a new product without a press release or traditional media ad. It works. Details at marketingsociologist.blogspot.com Check out all the bands offering prizes on MySpace. It is all about Buzz and it's working! That's the amazing part. Sounds like another Friendfeed or Digg. Yet mention on this blog is how marketing is done today. Creating a “buzz” for a new product without a press release or traditional media ad. It works. Details at marketingsociologist.blogspot.com

Check out all the bands offering prizes on MySpace. It is all about Buzz and it’s working! That’s the amazing part.

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