Comments on: NYTimes article: the playing field has leveled for PR

By: Penny Haywood Calder

Penny Haywood Calder — Fri, 10 Jul 2009 14:18:45 +0000

Great point Pat and thanks for sending me over to Brian’s post.

By: Pat Elliott

Pat Elliott — Thu, 09 Jul 2009 14:43:08 +0000

While the New York Times makes many good points, they missed key ones and focused on surface level aspects of the transition we’re in. Social media tools are just part of a broader tactical tool kit – the need for foundational skills and knowledge hasn’t gone away.
Brian Solis, author of Putting the Public Back Into Public Relations, says it well in his blog post today: http://tinyurl.com/otd6pt

By: Marketing Sociologist

Marketing Sociologist — Tue, 07 Jul 2009 23:46:54 +0000

Love Linda’s last point. Recently posted a question on LinkedIn about using Twitter for PR and advertising instead of print, television and radio. The reaction was like Linda said. “Don’t want to hear it.” “Too soon.” Guess those were the same people that went out of business since throwing me out of their offices after I told them two years ago they needed a MySpace and YouTube presence. I was accused on LinkedIn question (today, not 3 years ago) of being too early of an adapter – I didn’t start with Twitter until last year!

Imagine if I told these people about Digg – which I learned about on THIS blog; Technorati or Alexa – or even HTML. Seems some people prefer to put their heads in the sand. Wonder why the U.S. economy is so bad?

By: Linda VandeVrede

Linda VandeVrede — Tue, 07 Jul 2009 16:45:46 +0000

Good point, Tony – social media is no longer a separate “section” in the PR plan. It’s all merged together.
And yet, lately a lot of my old work colleagues are just now – just now — creating LinkedIn profiles. They are only now putting their toe into the social media water.
If I had to break it down into percentages, I’d say 20% have no clue about social media, 20% are extremely active, and the remaining 60% are somewhere in between.

By: Pssst…I’m talking about you. « Tony Felice PR

Pssst…I’m talking about you. « Tony Felice PR — Tue, 07 Jul 2009 16:34:43 +0000

[...] read a blog post by Linda Vandeverde today at Valley PR Blog about the changing world of old school PR and this new social media covered by the New York Times [...]

By: Tony Felice

Tony Felice — Tue, 07 Jul 2009 16:12:04 +0000

I *twittered* yesterday that as I was writing the marketing and PR plan for a new client, I realized that the days where social media had its own section in the plan are gone. Instead, we are motivated to reach specific audiences in support of various strategies by incorporating both the real and virtual worlds. People are having conversations instantly and shaping the way we think about people and brands. This hybrid between print and verbal communication is fascinating. Just this weekend, out with friends, many of them were taking pictures and posting them to Facebook, real time, and talking about where we were and what we were doing, all the while mentioning the name of the restaurant and commenting on the experience we were having–all to the benefit of the restaurant whose owners had no idea we were talking about them. How will this new reality affect not just PR but customer service and experience marketing? Where every second you interact with your customer is more important than ever, because that diner over there in the corner, siting by themselves, is talking about you right now…with thousands.

By: Marketing Sociologist

Marketing Sociologist — Mon, 06 Jul 2009 22:56:11 +0000

Read the article Saturday and felt terrible I wasn’t as connected as those PR people in the article. Then it dawned on me – communicated last week with two Hannah Montana stars’ managers. One goes, “you know there’s an African American country star who started in rock.” I went Darius Rucker. “Yeah.”

The agent wanted to know who to talk to at Disney’s Hollywood records – I said Bob Cavallo. I added Cavallo’s email address and his dad wrote the song, “Do You Believe in Magic.” Later in the day when Allen Klein, Rolling Stones and Beatle manager, died, I emailed his publicist, Bob Merlis, whom I’ve known for 30 years.

Then Sunday I watched the Hannah Montana hour long version on YouTube 3 hours before it was on local TV. In popped one of my MySpace buds, Malese Jow. Remembered in April she sent photos of the Hannah Montana kitchen when she was filming. It was a surprise to see her on the show for her 30 second appearance.

So, after feeling down about not being connected with the Silicon Valley PR experts, it dawned on me – we all have our expertise.

Richard Kelleher, M.B.A.
Marketing Sociologist
twitter and friendfeed: PhoenixRichard
MySpace.com/MarketingSociologist
MarketingSociologist.blogspot.com
TweenMusic.blogspot.com

By: Matthew Dutile

Matthew Dutile — Mon, 06 Jul 2009 21:31:23 +0000

The article is a great read. While I think some of it is a bit situated to that high-tech market, most of it has real applications all PR people (and their clients) should be keyed into.

By: Rebecca Armendariz

Rebecca Armendariz — Mon, 06 Jul 2009 20:52:12 +0000

Again, another insightful post from you about the transition of PR! Valley PR folks should definitely jump on the boat with this advice.

I spoke with Kevin Curran from 12 News the other day about the station’s new evening news format. He mentioned (as I’m sure all of you who watch have noticed) that they are trying out a very different format – much more interactive and geared toward those who are at home and/or frequent social networks. He recommended that PR pros monitor Moms Like Me, Twitter and azcentral.com, as they regularly pull topics and viewer comments from all three sites.

Becky (@rarmendariz)

By: barry Kluger

barry Kluger — Mon, 06 Jul 2009 16:15:52 +0000

Interesting piece.It seems to mean more with applications for the masses, such as software and downloads.

for B2B businesses that don’t touch the consumer directly, the standard method(alebit on FB or twitter or a ‘rolodex’) is still the way to go.