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	<title>Comments on: It&#8217;s a dog eat dog world in Mesa</title>
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	<link>http://www.valleyprblog.com/pr-best-practices/its-a-dog-eat-dog-world-in-mesa/</link>
	<description>A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media</description>
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		<title>By: Sharon Sieben</title>
		<link>http://www.valleyprblog.com/pr-best-practices/its-a-dog-eat-dog-world-in-mesa/comment-page-1/#comment-10784</link>
		<dc:creator>Sharon Sieben</dc:creator>
		<pubDate>Sun, 09 Aug 2009 00:34:09 +0000</pubDate>
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		<description>I thought it was fun.....but what really was clever is that Dave still had his teeth sunk into it (no dogbite pun intended) by signing his second PR with &quot;Dogtown Mesa Corporation&quot;</description>
		<content:encoded><![CDATA[<p>I thought it was fun&#8230;..but what really was clever is that Dave still had his teeth sunk into it (no dogbite pun intended) by signing his second PR with &#8220;Dogtown Mesa Corporation&#8221;</p>
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		<title>By: Mary Heldenbrand</title>
		<link>http://www.valleyprblog.com/pr-best-practices/its-a-dog-eat-dog-world-in-mesa/comment-page-1/#comment-10757</link>
		<dc:creator>Mary Heldenbrand</dc:creator>
		<pubDate>Thu, 06 Aug 2009 01:33:26 +0000</pubDate>
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		<description>I thought it was terrific!  It had me fooled at first, but when I got to the English version, I had a good laugh--something we all need to lighten our spirits:)</description>
		<content:encoded><![CDATA[<p>I thought it was terrific!  It had me fooled at first, but when I got to the English version, I had a good laugh&#8211;something we all need to lighten our spirits:)</p>
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		<title>By: Dave Wilson</title>
		<link>http://www.valleyprblog.com/pr-best-practices/its-a-dog-eat-dog-world-in-mesa/comment-page-1/#comment-10752</link>
		<dc:creator>Dave Wilson</dc:creator>
		<pubDate>Wed, 05 Aug 2009 22:17:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.valleyprblog.com/?p=2037#comment-10752</guid>
		<description>I&#039;ve been sending out press releases about downtown Mesa for more than a decade and never got a reaction like I did with the &quot;Arf Arf&quot; thing. In retrospect, I guess it was a bit too long. But beyond that, the press release had a quality to it that...hold on...sorry, gotta run...the Arizona Republic is on line #2.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve been sending out press releases about downtown Mesa for more than a decade and never got a reaction like I did with the &#8220;Arf Arf&#8221; thing. In retrospect, I guess it was a bit too long. But beyond that, the press release had a quality to it that&#8230;hold on&#8230;sorry, gotta run&#8230;the Arizona Republic is on line #2.</p>
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		<title>By: @MelissaRein</title>
		<link>http://www.valleyprblog.com/pr-best-practices/its-a-dog-eat-dog-world-in-mesa/comment-page-1/#comment-10751</link>
		<dc:creator>@MelissaRein</dc:creator>
		<pubDate>Wed, 05 Aug 2009 21:39:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.valleyprblog.com/?p=2037#comment-10751</guid>
		<description>That may be the best picture ever posted on this site. Now, carry on. Woof.</description>
		<content:encoded><![CDATA[<p>That may be the best picture ever posted on this site. Now, carry on. Woof.</p>
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		<title>By: Amanda Blum</title>
		<link>http://www.valleyprblog.com/pr-best-practices/its-a-dog-eat-dog-world-in-mesa/comment-page-1/#comment-10749</link>
		<dc:creator>Amanda Blum</dc:creator>
		<pubDate>Wed, 05 Aug 2009 20:18:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.valleyprblog.com/?p=2037#comment-10749</guid>
		<description>reality check: we&#039;re talking about it.

it worked.</description>
		<content:encoded><![CDATA[<p>reality check: we&#8217;re talking about it.</p>
<p>it worked.</p>
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		<title>By: Jim Veihdeffer</title>
		<link>http://www.valleyprblog.com/pr-best-practices/its-a-dog-eat-dog-world-in-mesa/comment-page-1/#comment-10742</link>
		<dc:creator>Jim Veihdeffer</dc:creator>
		<pubDate>Wed, 05 Aug 2009 17:17:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.valleyprblog.com/?p=2037#comment-10742</guid>
		<description>I liked it...up to a point. 

I think the fun could have stopped after about 2 grafs, though I like the idea of keeping in character in the initial release and following up with the translated text.

As the person who invented the phrase &quot;to speak dog&quot; (&quot;The Terrier Who Couldn&#039;t Bark: A Fable for Adult Children&quot;), I&#039;m all in favor of improving inter-species communications

&quot;All right then, my human-type name is ‘Chili’…that’s the name my caretakers gave me, but my real name, my ‘dog name’ is…well, you probably wouldn’t understand it unless you speak “Dog” so I’ll just say that it means “Dog-that’s-always-alert-and-never-lets-anything-go-on-unless-I’m-there-to-supervise.”</description>
		<content:encoded><![CDATA[<p>I liked it&#8230;up to a point. </p>
<p>I think the fun could have stopped after about 2 grafs, though I like the idea of keeping in character in the initial release and following up with the translated text.</p>
<p>As the person who invented the phrase &#8220;to speak dog&#8221; (&#8220;The Terrier Who Couldn&#8217;t Bark: A Fable for Adult Children&#8221;), I&#8217;m all in favor of improving inter-species communications</p>
<p>&#8220;All right then, my human-type name is ‘Chili’…that’s the name my caretakers gave me, but my real name, my ‘dog name’ is…well, you probably wouldn’t understand it unless you speak “Dog” so I’ll just say that it means “Dog-that’s-always-alert-and-never-lets-anything-go-on-unless-I’m-there-to-supervise.”</p>
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		<title>By: Dan Wool</title>
		<link>http://www.valleyprblog.com/pr-best-practices/its-a-dog-eat-dog-world-in-mesa/comment-page-1/#comment-10741</link>
		<dc:creator>Dan Wool</dc:creator>
		<pubDate>Wed, 05 Aug 2009 16:29:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.valleyprblog.com/?p=2037#comment-10741</guid>
		<description>&quot;Arf arf woof woof&quot; is probably how most media read a press release that long. I believe any and all news releases need to GTFP. 

That said, this approach is VERY clever - it surely generated extra attention for the English language version, which may not have received it otheriwse. Nicely done.</description>
		<content:encoded><![CDATA[<p>&#8220;Arf arf woof woof&#8221; is probably how most media read a press release that long. I believe any and all news releases need to GTFP. </p>
<p>That said, this approach is VERY clever &#8211; it surely generated extra attention for the English language version, which may not have received it otheriwse. Nicely done.</p>
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		<title>By: Pat Elliott</title>
		<link>http://www.valleyprblog.com/pr-best-practices/its-a-dog-eat-dog-world-in-mesa/comment-page-1/#comment-10740</link>
		<dc:creator>Pat Elliott</dc:creator>
		<pubDate>Wed, 05 Aug 2009 16:27:51 +0000</pubDate>
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		<description>Well, my dear friend Linda, that&#039;s right. We&#039;re in the West and we can do things differently here. While the release is long, I love the creativity. Given the volume of crap news releases that go to newsrooms daily spouting the same old corporate speak I would find this a great change and want to know more... And I don&#039;t like dogs!</description>
		<content:encoded><![CDATA[<p>Well, my dear friend Linda, that&#8217;s right. We&#8217;re in the West and we can do things differently here. While the release is long, I love the creativity. Given the volume of crap news releases that go to newsrooms daily spouting the same old corporate speak I would find this a great change and want to know more&#8230; And I don&#8217;t like dogs!</p>
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		<title>By: Courtenay Dulak</title>
		<link>http://www.valleyprblog.com/pr-best-practices/its-a-dog-eat-dog-world-in-mesa/comment-page-1/#comment-10739</link>
		<dc:creator>Courtenay Dulak</dc:creator>
		<pubDate>Wed, 05 Aug 2009 16:23:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.valleyprblog.com/?p=2037#comment-10739</guid>
		<description>I&#039;m speechless.  And I consider myself someone who speaks dog fluently :)</description>
		<content:encoded><![CDATA[<p>I&#8217;m speechless.  And I consider myself someone who speaks dog fluently <img src='http://www.valleyprblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Linda VandeVrede</title>
		<link>http://www.valleyprblog.com/pr-best-practices/its-a-dog-eat-dog-world-in-mesa/comment-page-1/#comment-10736</link>
		<dc:creator>Linda VandeVrede</dc:creator>
		<pubDate>Wed, 05 Aug 2009 15:42:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.valleyprblog.com/?p=2037#comment-10736</guid>
		<description>Well, I stand corrected.   If I had received it, however, I wouldn&#039;t have read through the whole thing.  And I like dogs!   I don&#039;t think any of the media back east where I grew up would have tolerated it for a second.   But heck, what do I know?  We&#039;re in AZ now.</description>
		<content:encoded><![CDATA[<p>Well, I stand corrected.   If I had received it, however, I wouldn&#8217;t have read through the whole thing.  And I like dogs!   I don&#8217;t think any of the media back east where I grew up would have tolerated it for a second.   But heck, what do I know?  We&#8217;re in AZ now.</p>
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