Valley PR Blog

How to handle complex questions on camera

By Angelo Fernando on June 9th, 2008 In Best Practices

The Reynold’s Center for Business Journalism has an interesting video, featuring Teri Goudie, former ABC News journalist, on how to face the media.

It’s aimed at business journalists who are not comfortable being the interviewee, but some of the points raised could apply to to anyone in the hard glare of a TV camera.

Watch video here.

Comments

fantastic info and advice! I just sent it to all my clients!

Very impressive clip. She is very intense, a perfect embodiment of her statement “maintain conviction in your voice.”

Other good points:
“Always on”;
You don’t have to be an expert on everything;
Always start with seomthing that answers the “so what” question

Also liked the breakdown of telling the story: 1) Reason to listen, 2) Dilemma, 3) Lesson…

But not sure about #4: Happy ending.

Does every good story have to have a happy ending? Or is it more that the story needs to have the necessary ending, that is, the ending that necessarily proceeds from the premises?

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