Valley PR Blog

Don’t “Do It All”

By Charlotte Shaff on January 21st, 2008 In Best Practices

Came upon a great article that was a fabulous reminder to myself and other Small Biz Owners who think they need to “Do it all to make it sure it is right”. Following this mindset will only lead to unproductive time and stress…and most likely, less revenue.

I learned quickly after starting my own business that I can’t and shouldn’t “Do it all!” Focus on what you do best…let other professionals help you get the other things done. This also relates to some small biz owners who think they can do PR all on their own. Sure, you can spend time sending out ideas and pitches, but when you hire a PR professional, you instantly create a more professional image of credibility, allowing the PR pro to do all the dirty work and do what they do best, which is to continuously cultivate professional and beneficial relationships with the media. PR pros focus on the media and what is happening in that world every day, all day long. Shouldn’t you be spending your valued hours on what builds your business, such as networking, building customer loyalty, increasing profits, etc? Lord knows that if I focused on my bookkeeping, I’d NEVER have time to pitch my clients

At a business luncheon a few weeks ago, I sat next to a local magazine editor and a small business owner. The business owner found out what the editor did and started to vent about her frustrations with pitching ideas and sending releases to reporters. The editor nodded in sympathy and her advice was to think about hiring a professional to do this work, referenced me as an example, and added that this will free up misunderstandings, protocol and practices many small business owners encounter when trying to “do it all themselves”.

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