Valley PR Blog

Clipping sucks

By Charlotte Shaff on September 24th, 2007 In Best Practices

How many of you use clipping services…and actually think they work well?  I am starting to wonder if its worth it. While I try to always get out and find the publication that my client is in, its not easy when you are a one-woman show.  Sometimes a reporter or editor will mail me a copy of the paper or article. Thats really nice, but I know its not their job, just like its not their job to inform me everytime they run something I sent them. I try to keep on top of the publications to see if they run an article or product or mention, but its alway embarressing when you have a client call YOU first to say they were in the paper.   

I have an E-subscription to the East Valley Tribune and get the Arizona Republic every day at my doorstep.  I read the online version of the Biz Journal every Friday morning and then thumb through the actual paper on the weekend. I have a subscription to at least 10 magazines in town.  Each of my clients are in my daily Google Alerts, too. But I still miss stuff sometimes…or an article will run in a community version that I don’t get.

It can be frustrating at times…what do you do to make sure you see everything that ran with your client’s name in it?

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