What have you done for the media lately?

By on October 3rd, 2007 In Pitching

How easy are you making it for the people you pitch? These are some ways I try to gain their attention and trust….

  • Put the zip code of my client in the subject line or first sentence so the city editor knows this person is relevant for their readership.
  • Note that high-res photos are available right off the top of my release and send a link to a photo uploading site so they are easily accessible.
  • Don’t include a PDF or attachment unless the recipient knows its coming or send a link to it.
  • TV producers love to know if a Live Truck will be able to get a signal for a live shot before they bring the idea to the EP…and the amount of feet it will take to bring cables in from a parking spot.
  • Stating the Visual aspects and Timeliness of a topic you are pitching lessens the work of a producer/reporter when they discuss it in assignment meetings.

I am curious to know what you do to make them happy….

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