Comments on: Pitching to incredible shrinking newsrooms http://www.valleyprblog.com/pitching/pitching-to-incredible-shrinking-newsrooms/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Mon, 22 Aug 2011 21:48:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Robyn http://www.valleyprblog.com/pitching/pitching-to-incredible-shrinking-newsrooms/comment-page-1/#comment-2139 Robyn Wed, 21 May 2008 20:56:48 +0000 http://www.valleyprblog.com/?p=1037#comment-2139 If I happen to be speaking to a reporter, I'll often ask, "What else are you working on?" It's not only helpful for me to know, but a lot of times I have a resource (not necessarily a client) that I can refer them to. It's one step less for the reporter. Kinda like, one call does it all...what law firm is that?? Also, this is so PR 101, but knowing reporter deadlines. Every journalist has a different workflow, so I ask when the best time is to approach them. It may not be anywhere near their deadline, but working yourself into their schedule makes them more efficient. If I happen to be speaking to a reporter, I’ll often ask, “What else are you working on?” It’s not only helpful for me to know, but a lot of times I have a resource (not necessarily a client) that I can refer them to. It’s one step less for the reporter.

Kinda like, one call does it all…what law firm is that??

Also, this is so PR 101, but knowing reporter deadlines. Every journalist has a different workflow, so I ask when the best time is to approach them. It may not be anywhere near their deadline, but working yourself into their schedule makes them more efficient.

]]> By: Alison http://www.valleyprblog.com/pitching/pitching-to-incredible-shrinking-newsrooms/comment-page-1/#comment-2133 Alison Wed, 21 May 2008 18:46:47 +0000 http://www.valleyprblog.com/?p=1037#comment-2133 Media Meetings - actually meeting with a reporter face to face and showing them all of the clients and other ways you can help them when they are on deadline... Media Meetings – actually meeting with a reporter face to face and showing them all of the clients and other ways you can help them when they are on deadline…

]]> By: Charlotte Risch http://www.valleyprblog.com/pitching/pitching-to-incredible-shrinking-newsrooms/comment-page-1/#comment-2132 Charlotte Risch Wed, 21 May 2008 18:19:40 +0000 http://www.valleyprblog.com/?p=1037#comment-2132 I agree on the quotes for releases. I used to do the whole "we are excited" thing..but now try to use that quote to help instill the message of the news release topic with an interesting stat or fact. I agree on the quotes for releases. I used to do the whole “we are excited” thing..but now try to use that quote to help instill the message of the news release topic with an interesting stat or fact.

]]> By: Christine http://www.valleyprblog.com/pitching/pitching-to-incredible-shrinking-newsrooms/comment-page-1/#comment-2131 Christine Wed, 21 May 2008 17:19:29 +0000 http://www.valleyprblog.com/?p=1037#comment-2131 I've noticed a lot of different reporters are asking me for quotes from people within my company via e-mail. And they don't mind when the e-mail comes from me rather than the person being quoted. It seems like there's not even time for an old-fashioned interview these days. While this doesn't really answer your question, it's simply an observation. Such a thing used to be a BIG no-no when I was in the industry. Interesting shift. Perhaps it would be very worthwhile to stretch a bit and work on crafting more "quoteable" quotes for news releases beyond the usual press release quote jargon -- such as, "We are excited..blah blah blah." Of course, you'll have to work on making sure your company/client approves of this change. It sure seems like reporters are more than willing to use these kinds of quotes now. I’ve noticed a lot of different reporters are asking me for quotes from people within my company via e-mail. And they don’t mind when the e-mail comes from me rather than the person being quoted. It seems like there’s not even time for an old-fashioned interview these days.

While this doesn’t really answer your question, it’s simply an observation. Such a thing used to be a BIG no-no when I was in the industry.

Interesting shift. Perhaps it would be very worthwhile to stretch a bit and work on crafting more “quoteable” quotes for news releases beyond the usual press release quote jargon — such as, “We are excited..blah blah blah.” Of course, you’ll have to work on making sure your company/client approves of this change. It sure seems like reporters are more than willing to use these kinds of quotes now.

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