Pitch Me: Local Lily

By on May 9th, 2011 In Pitching

Name: Brandi Walsh and Beth Hickey
Title: Creators and Executive Editors
Outlet: www.LocalLily.com
LocalLily.com features “Lily,” a good friend with exceptional taste who enjoys living seasonally and sharing the best locally owned places to dine, shop and experience Arizona.
Lily’s persona is key to the site’s strategy. Contrary to the popularity of self-made Internet personalities, Co-Founders Walsh and Hickey are never in the limelight. Lily was created so the quality of the information would always be center stage.
We are passionate about our community, our economy and improving the perception of Arizona’s culture. That’s why Lily is on a mission to discover ‘What business blooms in your backyard?’
Phone: 480-703-3027
Email

1. What are your main daily duties?
To deliver quality content with a focus on exceptional locally owned businesses.

2. What kinds of stories are you looking for?
Hyper local events, locally owned businesses with an inspired living slant for example stories related to dining, shopping, art, culture, yoga, healthy living, music, pets, kids, holidays, seasonal, destinations. Please visit our Categories page for more detail.

3. What’s the best way to approach you with a pitch?
Email us at submissions@locallily.com. To ensure we only include the most interesting, independent local businesses, we visit each one to experience it for ourselves. We’d love to add your submission to our list and will notify you if it is featured.

4. What recommendations do you have for PR professionals?
We typically write about brick and mortar businesses that are not part of a larger franchise and that are local and independently owned.

5. What’s the strangest/weirdest pitch you’ve ever received?
Nothing immediately comes to mind.

Comments

There are no comments for this article.

Add your Comment


Want Your Picture Icon? Go to gravatar.com and set a picture up to your email address for free. It also works on thousands of other websites, too!