Cold calling? Think patriotically
Are you new to Arizona? A new PR pro? Introverted? To get the media’s attention without having solid relationships — think USA:
Unafraid – Be unafraid to pick up the phone and pitch.
Strategic – Read the paper. Watch the show. Fit the right news hook to the right outlet.
Aggressive - You don’t know the reporter, they don’t know you — but it’s a great story (see: strategic). Be persistent without being a pest.
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