Valley PR Blog

Cold calling? Think patriotically

By Dan Wool on May 25th, 2007 In Pitching

Are you new to Arizona? A new PR pro? Introverted? To get the media’s attention without having solid relationships — think USA:

Unafraid - Be unafraid to pick up the phone and pitch.

Strategic - Read the paper. Watch the show. Fit the right news hook to the right outlet.

Aggressive - You don’t know the reporter, they don’t know you — but it’s a great story (see: strategic). Be persistent without being a pest. 

Want Your Picture Icon? Go to gravatar.com and set a picture up to your email address for free. It also works on thousands of other websites, too!