Sticker Shock
Anyone else annoyed by the Arizona Republic’s new advertising vehicle — placing stickers smack dab on page one?
It’s not enough that they place ads above the banner on page one and along the edges where news ought to be, but now they simply cover up news with a sticker. These things aren’t even that easy to peel off and they more often then not take some words and images with them when you do peel them off.
Give me a break. Next step will be 100 percent advertising and you have to go online to get news, which you’ll find only after you click through a two-minute ad for furniture!
Tweet
Add your Comment
Want Your Picture Icon? Go to gravatar.com and set a picture up to your email address for free. It also works on thousands of other websites, too!
Categories
Recent Comments
the rumors are true (@ Neighbor from the 90′s)...
Sorry to see you go. avic-x920bt
First the Space Shuttle program and now this???? OH NO!...
I think it’s really funny that Jason donates money...
Sad to see you go Mr Len… been a great ride
Blogroll
- Acme Photography
- Brain Matter
- Brian Shaler
- Convince & Convert
- Depth in PR
- Espresso Pundit
- Full Speed Marketing
- HMA Time
- Hoi Polloi Report
- It's About The Work
- Liquis Design Blog
- Mighty Interactive
- Off Madison Ave
- Park & Co.
- Park Howell
- Phoenix Defense
- Phoenix SEO
- PR Advice
- Quaintise
- Random Tuesday Morning Ramblings
- Sitewire Blog
- SoCal PR Blog
- Stealthmode Blog
- tdhurst
- The Marketing Journalist
- The One to Go To
- The PR Practitioner
- Think Fast
Comments
October 2nd, 2007 at 8:11 pm
i agree 100%. i thought today’s was funny because you can’t help but know when the state fair is in town, even if you try to avoid it. clever, but overkill and annoying in the middle of the biggest headline of the paper.
October 3rd, 2007 at 2:48 pm
I actually find it to be clever advertising that sets itself from the rest of the ad clutter you find in a paper. If its of interest to you, you pick it off, put on a folder or refrigerator to remind yourself of the event/biz.
I pay more attention to those sticky ads than i do the bag wrapper for my paper…
Valley PR Blog » Blog Archive » Republic Post-It Advertisers Are Print Vandals Says:
November 20th, 2007 at 11:27 am
[...] I’m not the first of us to notice, but now that it’s a daily occurance, I want it to stop. I want to organize a petition or a boycott. I want to be the Lady Bird Johnson of these miniature sticky billboards. [...]
Valley PR Blog » Blog Archive » Gannett Says Economy Causes Earnings Crash Says:
July 17th, 2008 at 8:05 am
[...] An in-depth story is rare. The Republic is so ad-driven they cover up the actual news with advertising stickers for crying out loud. Even when you do get some news it’s more and more AP and other wire [...]