Valley PR Blog

Needed: Great Deals for Feb Sweeps

By Charlotte Shaff on January 11th, 2008 In Media

Quita Jackson, producer for Smart Shopper on ABC 15 is looking for incredible deals for February. This might be a great time to get exposure for businesses during the highly watched “sweeps month”, plus Valentines Day, which is a perfect time for people to shop for gifts or start thinking of date ideas. Quita shares what she wants in a GREAT deal below. Some good advice I have learned when working with her and Daphne is to make it as easy as possible for them to set this up and shoot…helps a lot when pitching and getting their attention in the future. EMAIL IS BEST WAY TO PITCH.

“Please let me know if you have any clients or know of businesses that may be interested in participating in a Deal of the Day, and if so, what they’d like to offer. Remember in order for us to consider a deal, they need to be phenomenal deals that will motivate our viewers to jump up and head to the business immediately. Also, be sure it’s something that people are actually interested in… don’t force it:) For example… if it’s a food establishment… they need to give something away. It doesn’t have to be all day… but the initial deal should be something like the first so many people get something free… then maybe everyone else gets half off. Or if it’s a more expensive restaurant… they could do half off gift cards on a specific day. Remind these businesses how great the exposure has been. This segment has come a long way and is extremely popular. Many businesses say they’ve had people lined up outside their stores an hour before they even open. Remind the business of how much they’d pay for a commercial during this time period… and obviously you can’t pay for Daphne’s credibility. The sooner I hear back, the better. It will help ensure that these companies get the preferred date they’d like their stories to air. I look forward to hearing from you. Thanks for your help.”

Quita Jackson -Consumer Producer, ABC 15 News
mailto:qjackson@abc15.com

Share This

Hide Sites

Want Your Picture Icon? Go to gravatar.com and set a picture up to your email address for free. It also works on thousands of other websites, too!