Comments on: Local TV Love/Hate Relationship http://www.valleyprblog.com/media/local-tv-lovehate-relationship/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Mon, 22 Aug 2011 21:48:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Richard@greatimageltd.com http://www.valleyprblog.com/media/local-tv-lovehate-relationship/comment-page-1/#comment-975 Richard@greatimageltd.com Wed, 16 Jan 2008 03:26:44 +0000 http://www.valleyprblog.com/?p=809#comment-975 I agree with Robyn. You need to go the extra mile and make sure the stations' assignment editors know the importance of a story. I once had 3 stations going for a story that was happening on a Saturday. To my horror, one of the stations scooped the others by running its own story - still mentioning my organization - on the Friday before. Sometimes you can make an event TOO important. I agree with Robyn. You need to go the extra mile and make sure the stations’ assignment editors know the importance of a story.

I once had 3 stations going for a story that was happening on a Saturday. To my horror, one of the stations scooped the others by running its own story – still mentioning my organization – on the Friday before.

Sometimes you can make an event TOO important.

]]> By: Robyn http://www.valleyprblog.com/media/local-tv-lovehate-relationship/comment-page-1/#comment-976 Robyn Mon, 14 Jan 2008 17:06:22 +0000 http://www.valleyprblog.com/?p=809#comment-976 Although intimidating, live TV is where it's at. It offers the most control to the interviewee -- when well media trained. It's the packaged stuff that does get tricky. Event with fantastic sound bites, we flacks can't be in the editing room to control what makes the final cut. And darnit if some of the really good stuff doesn't EVER make it. To some extent the onus is on us to be sure that every word that comes out of the client's mouth is something that we'd want to hear on TV. If contact information is critical, that's something the client should be trained to say repeatedly in interviews. Because TV happens so fast it can sometimes be our hope that things just don't go wrong. But in my experience TV is the place where you have to take your strategy a step further and really have your spokesperson nail the message points and win the interview. Although intimidating, live TV is where it’s at. It offers the most control to the interviewee — when well media trained. It’s the packaged stuff that does get tricky. Event with fantastic sound bites, we flacks can’t be in the editing room to control what makes the final cut. And darnit if some of the really good stuff doesn’t EVER make it.

To some extent the onus is on us to be sure that every word that comes out of the client’s mouth is something that we’d want to hear on TV. If contact information is critical, that’s something the client should be trained to say repeatedly in interviews.

Because TV happens so fast it can sometimes be our hope that things just don’t go wrong. But in my experience TV is the place where you have to take your strategy a step further and really have your spokesperson nail the message points and win the interview.

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