Valley PR Blog

Free Tribune?

By Dan Wool on August 28th, 2007 In Media

Greg Patterson at Espresso Pundit reports that the Tribune will soon be distributed free on East Valley and Scottsdale driveways.

While this feels like a rumor, especially with a new publisher taking the reins, it is entirely plausible.

The bet would have to be that the Trib could monetize the increase in overall circulation by charging more for ads — enough to make up for and ultimately surpass its current paid (but dwindling) subscriber base. That’s a mighty high bar.

The Trib would also have to find a way to deal with/consolidate news operations (cost savings?) since they already freely distribute newspapers in many local East Valley communities, including Ahwatukee Foothills News, Chandler Connection, San Tan News Sun, etc. Perhaps a Republic-style rebranding of these outlets is coming?

If Patterson’s sources are correct, this would be a bold move.

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