Comments on: Does size matter? http://www.valleyprblog.com/media/does-size-matter/ A (dry heated) group blog from Phoenix, Arizona on public relations, marketing and social media Mon, 22 Aug 2011 21:48:29 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tony Felice http://www.valleyprblog.com/media/does-size-matter/comment-page-1/#comment-6942 Tony Felice Mon, 10 Nov 2008 22:30:05 +0000 http://www.valleyprblog.com/?p=1482#comment-6942 And did you see the Business Section the other day? One folded page. No BizAz, no Republic to speak of. Crazy that the New Times is the most investigative news source. And did you see the Business Section the other day? One folded page. No BizAz, no Republic to speak of. Crazy that the New Times is the most investigative news source.

]]> By: Dan Wool http://www.valleyprblog.com/media/does-size-matter/comment-page-1/#comment-6912 Dan Wool Fri, 07 Nov 2008 21:10:53 +0000 http://www.valleyprblog.com/?p=1482#comment-6912 I noticed recently that the LA Times "redesign" did the same thing. I noticed recently that the LA Times “redesign” did the same thing.

]]> By: Angelo Fernando http://www.valleyprblog.com/media/does-size-matter/comment-page-1/#comment-6911 Angelo Fernando Fri, 07 Nov 2008 20:56:59 +0000 http://www.valleyprblog.com/?p=1482#comment-6911 Whew! I am so glad about that photo, in case that little guy was you :-) Whew! I am so glad about that photo, in case that little guy was you :-)

]]> By: RSS Ray http://www.valleyprblog.com/media/does-size-matter/comment-page-1/#comment-6909 RSS Ray Fri, 07 Nov 2008 19:54:43 +0000 http://www.valleyprblog.com/?p=1482#comment-6909 2009 will be a bloody year for local media. Look for more "re-designs" and "downsizing" and outright closures. With the economy in the dump and financial institutions and the automotive industries in turmoil, what's ahead for traditional media will be brutal. The paper is taking this action because ad revenues are way off and will fall off the planet soon. That's because no one reads the paper...they are online. 2009 will be a bloody year for local media. Look for more “re-designs” and “downsizing” and outright closures. With the economy in the dump and financial institutions and the automotive industries in turmoil, what’s ahead for traditional media will be brutal. The paper is taking this action because ad revenues are way off and will fall off the planet soon. That’s because no one reads the paper…they are online.

]]> By: Kurt Krause http://www.valleyprblog.com/media/does-size-matter/comment-page-1/#comment-6908 Kurt Krause Fri, 07 Nov 2008 17:57:30 +0000 http://www.valleyprblog.com/?p=1482#comment-6908 I get the paper too and I wondered something was different. It sounds like a margin cutting. Along with the economy, I'm sure the technologies isn't helping the newsprint these days and I'm sure advertisers are cutting back as well. I get the paper too and I wondered something was different. It sounds like a margin cutting. Along with the economy, I’m sure the technologies isn’t helping the newsprint these days and I’m sure advertisers are cutting back as well.

]]> By: Homer http://www.valleyprblog.com/media/does-size-matter/comment-page-1/#comment-6907 Homer Fri, 07 Nov 2008 17:04:03 +0000 http://www.valleyprblog.com/?p=1482#comment-6907 I've been told it was a cost cutting measure. Smaller page size = less newsprint cost. They went ahead with the resized layout while using up the old stock of larger newsprint, so that's when you saw the increased margins. Now they are using the narrower rolls of newsprint. I’ve been told it was a cost cutting measure. Smaller page size = less newsprint cost. They went ahead with the resized layout while using up the old stock of larger newsprint, so that’s when you saw the increased margins. Now they are using the narrower rolls of newsprint.

]]> By: Robyn http://www.valleyprblog.com/media/does-size-matter/comment-page-1/#comment-6904 Robyn Thu, 06 Nov 2008 20:15:34 +0000 http://www.valleyprblog.com/?p=1482#comment-6904 Maybe it was so that they are not using as much paper...a green effort. I don't know. What I do know is that picture is hysterical and I've been laughing for about five minutes and I'm getting a stomach cramp now. Very funny. Maybe it was so that they are not using as much paper…a green effort. I don’t know.

What I do know is that picture is hysterical and I’ve been laughing for about five minutes and I’m getting a stomach cramp now. Very funny.

]]> By: Bart Butler http://www.valleyprblog.com/media/does-size-matter/comment-page-1/#comment-6900 Bart Butler Thu, 06 Nov 2008 17:54:49 +0000 http://www.valleyprblog.com/?p=1482#comment-6900 A symbol of the struggle between the news-side and the business-side of the paper is the increasingly frequent placement of large advertising stickers on the front page -- usually right over the main headline, making the headline unreadable. I'm guessing that strategy's not in sync with the paper's mission statement. A symbol of the struggle between the news-side and the business-side of the paper is the increasingly frequent placement of large advertising stickers on the front page — usually right over the main headline, making the headline unreadable. I’m guessing that strategy’s not in sync with the paper’s mission statement.

]]> By: Chandra Graham http://www.valleyprblog.com/media/does-size-matter/comment-page-1/#comment-6899 Chandra Graham Thu, 06 Nov 2008 17:39:22 +0000 http://www.valleyprblog.com/?p=1482#comment-6899 As Charlotte noted, the daily business section is embarrassingly wafer thin and nearly content-free. Am I alone in seeing an overall appearance that screams more "college rag" than major daily? I cancelled my subscription. As Charlotte noted, the daily business section is embarrassingly wafer thin and nearly content-free. Am I alone in seeing an overall appearance that screams more “college rag” than major daily? I cancelled my subscription.

]]> By: Deb Krol http://www.valleyprblog.com/media/does-size-matter/comment-page-1/#comment-6898 Deb Krol Thu, 06 Nov 2008 17:27:24 +0000 http://www.valleyprblog.com/?p=1482#comment-6898 Yeah, I noticed that a while back. Plus the wider margins a few weeks ago. Yeah, I noticed that a while back. Plus the wider margins a few weeks ago.

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